Common Scams to Watch Out For
As technology develops rapidly, scammers continue to make their methods more convincing and harder to detect. Understanding common scam formats can help you verify suspicious claims and avoid becoming a victim.
1. AI-generated voice and face impersonation
Artificial intelligence can be misused to create video or audio that appears to feature someone you know or a public figure asking you to transfer money or complete a transaction. The material may be fabricated.
- AI voice cloning: imitates the voice of a relative, manager or another familiar person.
- Deepfake video: fabricates a person's face or movements to make a message appear credible.
Do not rely on something merely because it looks or sounds familiar. Verify the request through a separate, trusted contact channel.
2. Fake social-media pages and messaging accounts
Scammers may create fake pages or messaging accounts that impersonate companies, government agencies or well-known online shops.
- They may copy a genuine name, logo and profile image.
- They may ask you to open a link, enter personal information or transfer money.
Confirm the account through the organisation's official website or another trusted source before adding, following or sharing it.
3. Online purchases that are counterfeit, poor quality or never delivered
A fraudulent seller may advertise through platforms such as Facebook or Instagram, collect payment and then deliver an item that differs from the advertisement, send counterfeit or poor-quality goods, or send nothing. Buy from a reputable seller, check independent reviews and use a payment method with appropriate buyer protection where available.
4. Fake investment promotions using public figures or influencers
Scammers may edit images or video of actors, public figures, influencers or financial commentators and add false statements promoting an investment, such as:
- pyramid or Ponzi-style schemes;
- fake digital assets; or
- non-existent trading opportunities.
Do not trust an offer solely because a familiar face appears in it. Verify the information and the provider independently.
Modern scams can appear highly credible. Pause, check the source and never rush to transfer money or disclose personal information. A single unverified action can result in financial loss and lasting distress.
